Search Engine Optimization

Improve visibility & web traffic for your site with SEO & SEM.

Search engine optimization (SEO) is the process of improving the visibility of a website in search engines.

Search engine marketing (SEM) targets paid listings in search engines.

SEO and SEM can be used to target various kinds of search, including image search, local search, video search and industry-specific search engines.

An effective SEO/SEM campaign can improve your site exposure and site traffic.

Analytics can be used to measure the campaigns success.

With analytics you can see:

  • Who visits your site
  • How long they were there
  • What pages they viewed
  • Where the viewers are coming from

and other important data for analyzing the effectiveness of an SEO campaign. With the site data we can determine user patterns and behaviors to point out what is working and what needs improvement.

Should one be skeptical with SEO?

Well yes, it’s very important to be sure what you’re paying for. I’ve seen companies charge people a monthly fee and not provide much of a service at all. I’ve also seen people pay good money and expect un-realistic results.

I aim to be very clear with my clients on my services and what results are realistic.

SEO & SEM vs. Social Media

Can social media efforts replace SEO? Not entirely, SEO and Social Media target different audiences in a different parts of the conversion funnel. Social media can definitely increase your exposure but Search is still the number one way on how internet users find products and services.

Ensure effectiveness of SEO/SEM campaigns

SEO & SEM alone doesn’t equal a site success. Using those techniques can improve your site’s traffic. If your site itself is not effective then just getting viewers to your site won’t produce good results.

My process involves using SEO & SEM to improve site traffic then site performance testing and user surveying to ensure a good conversion rate and the site’s overall success. I want to get people to your site and make sure they’re happy and find what they are looking for when they get there.

Contact me if you would like to learn more about my SEO and SEM services.

Involvement: SEO Meetup Jax