Poison Billiards Website Design
September 10th, 2010
Poison Billiards is a global pool cue company offering stylish cues with Predator Technology.
In the summer of 2007 I worked with On Ideas and with Poison Billiards to develop a brand for a new cue line Poison Billiards. I designed the Poison Billiards web design based on the artwork of Tiffany Biziewski. By using grungy textures with toxic messaging, this pool web site was developed as one of the best in the pool industry.
At launch the site featured an interactive game which lead to a sweepstakes for newsletter subscribers to win a chance for a trip to Las Vegas.
Other parts of the campaign included:
- Interactive Game and Downloads
- Poison Billiard Web Banner Campaign
- Poison Billiard Newsletter Campaign
Site Goals
Three Primary Goals set for the Poison Billiards website:
- Create a site to showcase Poisons’s new product line.
- Develop the site with an easy to use CMS.
- Utilize Social Media integration to promote site.
Results for Goal 1: Create a site to showcase Poisons’s new product line
- Site traffic grew by 200%. (from 929 to 1937)
- Page views quadrupled. (from 2,118 to 9,015)
- Bounce rate lowered 20%. (from 52.62% to 34.04%)
- Average time on the site almost doubled. (from 2:46 to 5:15)
Results for Goal 2: Develop the site with an easy to use CMS
- SEO & SMO efforts were created to improve Poison’s ranking for specific key phrases.
Results for Goal 3: Utilize Social Media integration to promote site
Poison new website was developed using WordPress as a content management system.
Awards:
- Gold ADDY® Award 2008
- Best Site 2008 – Pool Magazine
Services Used:
* The website has been altered since launch and is not in it’s original form.
Posted in: Web Design | Tags: flash, hybrid, SEO, web designs