You can help me out visit the Key Theory Facebook page & “Like” it.

The tab also links to my other social channels and is promoting Key Soup an new video program that I’m working to develop through 2011.

Thanks for your support!

RetailSenseAdvertising.com

In 2009 while working at On Ideas, a Jacksonville advertising agency, I was tasked with designing, developing and managing the Retail Sense web design. The site was developed in Drupal and launched after a phase one. A Flash animation was developed to help illustrate the how the company operates.

Special thanks to Jefferson Raul (no longer with On Ideas), Mike Franqui (no longer with On Ideas) and Alex Smith.

Services Used:

• Web Design
• Flash Development
• Search Engine Optimization

Poison Billiards is a global pool cue company offering stylish cues with Predator Technology.

poisonbilliards.com

In the summer of 2007 I worked with On Ideas and with Poison Billiards to develop a brand for a new cue line Poison Billiards. I designed the Poison Billiards web design based on the artwork of Tiffany Biziewski. By using grungy textures with toxic messaging, this pool web site was developed as one of the best in the pool industry.

At launch the site featured an interactive game which lead to a sweepstakes for newsletter subscribers to win a chance for a trip to Las Vegas.

Other parts of the campaign included:

• Interactive Game and Downloads
• Poison Billiard Web Banner Campaign
• Poison Billiard Newsletter Campaign

Site Goals

Three Primary Goals set for the Poison Billiards website:

1. Create a site to showcase Poisons’s new product line.
2. Develop the site with an easy to use CMS.
3. Utilize Social Media integration to promote site.

Results for Goal 1: Create a site to showcase Poisons’s new product line

• Site traffic grew by 200%. (from 929 to 1937)
• Page views quadrupled. (from 2,118 to 9,015)
• Bounce rate lowered 20%. (from 52.62% to 34.04%)
• Average time on the site almost doubled. (from 2:46 to 5:15)

Results for Goal 2: Develop the site with an easy to use CMS

• SEO & SMO efforts were created to improve Poison’s ranking for specific key phrases.

Results for Goal 3: Utilize Social Media integration to promote site

Poison new website was developed using WordPress as a content management system.

Awards:

• Gold ADDY® Award 2008
• Best Site 2008 – Pool Magazine

Services Used:

• Web Design
• Flash Development
• Search Engine Optimization

* The website has been altered since launch and is not in it’s original form.

petparadiseresort.com

In late 2007 while working as the lead web designer at On Ideas, a Jacksonville advertising agency. I designed, developed and optimized Pet Paradise’s website. The site features the company’s information and services.

To compliment the site I also got to design and develop a newsletter campaign, flash banner ads and various other promotional materials.

Services Used:

• Web Design
• Flash Development
• Search Engine Optimization
• Internet Marketing

* The website has been altered since launch and is not in it’s original form.

I was contracted to design and develop the website for MDI Holdings. I worked with the company to design and develop one of four projects, however due to a huge change in the company structure, the projects were put on hold and did not launch. I do the comps turned out pretty good. : )

Services Used:

• Web Design
• Flash Development
• Search Engine Optimization

Papadatos Partnership is an architectural firm located in New York, New York.

papadatos.com

This brochure web site was developed for Papadatos Partnership. The site features the amazing architectural work of the firm, news articles, press releases and their architectural portfolio.

The site was developed with WordPress and includes functionality of a client portal, e-newsletter and a Flash gallery.

Services Used:

• Web Design
• Flash Development
• Search Engine Optimization

Special thanks to Spectrum Films, Nick Furris, Dan Darty, Alex Smith, Anthony Delimetros and Ken Harper II.

Artizan is a heavy metal band located in Jacksonville, Florida.

facebook.com/artizanmetal

YouTube Video

Artizan contacted me to do some custom tabs for their Facebook page. Within two months of the new Facebook profile launch they went from less than 100 fans to over 1000 fans. I’m not saying the tab made people become fans but I’m sure it may have helped play a role in their exposure.

I developed the the following customized FaceBook tabs:

• Artizan
• Bios
• Promote the Band
• Home Page Side Navigation

Services Used:

• Custom Facebook Design
• Web Graphic Design
• Flash Development

* The profile has been altered since launch to fit Facebook’s new 520 format.

Jacksonville Yoga is yoga studio owned by Joyce Savitz, located in Jacksonville Beach.

jacksonvilleyoga.com

The site was originally developed in HTML as a small brochure site a few years back. The site was later converted into a content management system (WordPress).

Within the three months of her site re-design and web site optimization her web site traffic increased by over 200%.

The site ranks well in search engines.

Services Used:

• Web Design
• Search Engine Optimization

“Kenny is very precise in his work. He took a lot of time with me in finding what would be the most beneficial for my yoga studio and massage practice. He continues to keep me posted on different avenues available that would be beneficial. I am very grateful to have his guidance for my company.” – Joyce Savitz

* The website is not being maintained by Key Theory and has been altered since launch.